Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Wellow Expands Line of Plastic-Free Products - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Wellow Expands Line of Plastic-Free Products

The indie brand began on Kickstarter, and continues to ask backers to help develop new products.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Wellow, an indie deodorant brand born on Kickstarter, launched its online store in February—and has expanded to offer refills, kits, shampoo bars, conditioner bars, and body wash bars.

The brand reached its Kickstarter goal last October with 794 backers raising $32,900. Wellow continues to send its backers surveys and new prototypes—and the feedback from users helps to influence product development. 

Wellow deodorant is in a paper tube, made with 95% recycled paper. The tube uses plant-based inks and a water-soluble adhesive to make it easy to recycle. The package is both recyclable and compostable. It ships in an eco-friendly paper mailer.

The clean formula doesn’t contain aluminum, parabens, or sulfates. 

How does the paper tube work to dispense the product? Users must push the deodorant stick up from the bottom of the tube. 

Wellow says it is developing a full line is self-care products designed to help keep oceans free from plastic. 

Company co-founder Dan Hernden tells Treehugger that Wellow wants to make sustainable living as easy as possible: “It can be simple, affordable, effective — even kind of fun.”


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Wellow (@bewellow)

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics